Instead of the predictable G9 flagship, LG took the dustier road, and revamped not only the naming concept of its flagship line, but also its specs niche and its looks. Instead of uninspiring G-series numbers that rarely proved a hit with consumers, the company now has a new Velvet phone with the name reflecting its individuality.
Chief among the telltale signs of a different design concept is the “raindrop” camera arrangement on the back of the LG Velvet, and it’s precisely the inspiration for this new approach that the chief LG designer recently sat and talked about.
It was led by the desire to break with the “uniform design” flow these days. The result? Well, a rather unorthodox look from the back, and something that immediately attracts attention in the world of giant camera island abominations (looking at you, S20 Ultra).
The raindrop/teardrop/dewdrop shape of the camera is additionally emphasized by flushing two out of the three lenses with the rear surface. Again, unlike those ugly protrusions we see left and right these days. The camera is not the only signature design piece, though, as LG will offer the Velvet in a variety of cool new finishes, and those are able to look very different from different viewing angles.
Source: Phonearena
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