Facebook isn’t known for its altruistic behavior, so if you assume that there is something more behind this sudden care for small businesses on Facebook’s part, you’re right. Under Apple’s new policy offering iOS users the ability to opt-out of ad tracking. Facebook is expected to see a drop in its revenue as well. Facebook had previously stated that it expected as much as a 50% drop in its ad revenue when Apple’s new plan goes into effect. However, Facebook now sees a potential 60% decline in ad revenue when the new rules start early in 2021. Again, under the new policy, iOS users are informed when an app wants to track them and asks whether that is acceptable to them or whether the user rejects the tracking.
Apple CEO Tim Cook turned to Twitter to comment on Facebook’s ads. The executive wrote that “We believe users should have the choice over the data that is being collected about them and how it’s used. Facebook can continue to track users across apps and websites as before, App Tracking Transparency in iOS 14 will just require that they ask for your permission first.” A new feature in the App Store is supposed to allow users to discover what their personal data will be used for before an app is installed.
Source: Phonearena
Easy access to direct links at the highest speed
Includes: Official ROMs, Unofficial ROMs, Combinations, Custom recovery and ...
Professional online support for customers who need guidance.
Guaranteed returns money if you have trouble downloading or download links
Comments