Twitter’s ‘read before sharing’ test is spreading to iOS
Do you really want to retweet that?
Following ‘encouraging’ results from the testing, Twitter recently announced plans to expand its new prompt to some iOS users. Those that are part of the testing will be asked if they’d “like to open it first” when attempting to retweet or quote a Tweet without opening the included link.
Ok, we expanded a test to some people on iOS today. If we prompt you will you read an article before you just RT? Doesn’t matter what the content is, or who published. If it seems like you didn’t click on the link, and you’re in the test, we’ll ask you if you want to read it 1st. https://t.co/qjJs6stWO3
— Brandon (@bborrman) October 2, 2020
Similarly, the rate of people reading linked content before retweeting it went up by 33% during testing. In some cases, as Twitter was keen to point out, people chose not to retweet or quote after reading the article.
The prompt itself will appear regardless of the publisher, meaning Twitter isn’t specifically targeting known sources of misinformation or fake news, but rather all content.
Source: Phonearena
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