By the time Apple released the HomePod in February 2018, Amazon and Google were dominating the U.S. smart speaker industry with sunits priced as low as $25-$30 during the holiday shopping season. Apple went straight to the high-end with the HomePod, priced at $349 at launch. Apple eventually cut the price, but not by enough for the device to get some traction in the states. Sure, Apple did include a better speaker with the HomePod than the one found on models released by most competitors, but frankly, the market for pricey smart speakers might have been overestimated by the company. In addition, Siri is not exactly the best digital helper.
In August of last year, we noted that Amazon had 70% of the U.S. installed base for smart speakers with Google next at 25%. At the time, Apple’s share was only 5% and there was speculation that the company was going to introduce a lower-priced “Mini” version of its smart speaker. The HomePod Mini’s speaker is expected to be 3.3-inches high, just under half the height of the original HomePod model.
Source: Phonearena
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