T-Mobile’s aggressive 5G plan pricing may be all about the death of Sprint
According to industry analysts from LightShed and Recon, T-Mobile isn’t really starting a 5G unlimited plan price war with its latest campaign that touts a $100 monthly plan for a family of four. There was no immediate reaction from Verizon or AT&T on the announcement, indicating that they don’t really see the offer as a market share threat for now, too.
After all, the Un-carrier already offers a similar Essentials plan with the 3rd line free, say the analysts, which amounts to $120 for the same four lines of service. The limited time $100 family deal includes the same perks, or, rather, lack thereof, as the basic Essentials plan.
Thus, while T-Mobile may have the cheapest 5G unlimited data plan, as you can see in the comparison table below, its limited time discount makes it only slightly more attractive than the existing Essentials plan with the 3rd line free promo.
| AT&T Starter | Verizon Start | T-Mobile Essentials | |
|---|---|---|---|
| 1 line | $65 | $70 | $60 |
| 2 lines | $120 | $120 | $90 |
| 3 lines | $135 | $135 | $105 |
| 4 lines | $140 | $140 | $100 (limited time offer) |
| 5 lines | $150 | $150 | $120 (limited time offer) |
| 5G | No | No ($10/month add-on) | Yes |
| Throttling | Any time | Any time | Any time |
| Freebies | Basic spam protection | A year of Disney+ Apple Music (6 Months) Basic spam protection |
T-Mobile Tuesdays Basic spam protection |
| Video streaming | SD (480p) | SD (480p) | SD (480p) |
| Hotspots | – | – | 3G speeds |
*All prices are after Auto Pay and w/ paperless billing, include unlimited talk&text in the US
T-Mobile is going after Sprint subscribers with the cheapest 5G plan
| AT&T Extra | Verizon Play/Do More | T-Mobile Magenta | |
|---|---|---|---|
| 1 line | $75 | $80 | $70 |
| 2 lines | $130 | $140 | $120 |
| 3 lines | $150 | $165 | $120 (3rd line free) |
| 4 lines | $160 | $180 | $140 |
| 5 lines | $175 | $200 | $160 |
| 5G | Yes | Yes | Yes |
| Throttling | >50GB | > 25GB/50GB | >50 GB |
| Freebies | – | A year of Disney+ Apple Music/Trial (6 months) -/500GB Verizon cloud storage |
Netflix (basic, 1 SD screen) T-Mobile Tuesdays |
| Video streaming | SD (480p) | HD (720p)/SD (480p) | SD (480p) video streaming |
| Hotspots | 15GB per line | 15GB | 3GB |
*All prices are after Auto Pay and w/ paperless billing, include unlimited talk&text in the US
Source: Phonearena
Comments