T-Mobile has had a tumultuous few months since finally announcing the completion of its Sprint merger back on April 1, making both positive and negative headlines with incredible 5G breakthroughs, super-compelling deals for new and existing customers, one huge outage, and several rounds of somewhat predictable layoffs that the company insisted would never happen.
What Magenta hasn’t had in quite some time is an exciting “Un-carrier” event, which is precisely what helped the now-former CEO John Legere right the sinking ship all those years ago. Started in 2013, the industry-shifting marketing campaign quickly became a tradition acclaimed by T-Mo’s fast-growing subscriber base and detested by the Verizon/AT&T duopoly.
That’s an awfully vague description, not to mention that it sounds strikingly similar to the way the previous two Un-carrier moves were hyped up. Technically, those two were actually one move, first teased before the T-Mobile/Sprint merger was fully approved and then sealed once the combination of the two wireless service providers was itself carved in stone.
You feeling like this industry needs another #Uncarrier kick? Me too… pic.twitter.com/svLl7JM6sg
— Mike Sievert (@MikeSievert) July 13, 2020
Source: Phonearena
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